Technology is replacing everything except for one thing: business cards. Yes, business cards have refused to die. Tech experts have tried to come up with apps and software that can replace business cards, but our love for them remains. What is so special about this old technique of doing business? Why can’t we let go? Will technology replace business cards one day? Well, this piece will tell you why business cards still exist and why you should include them in your marketing plan. Here is why.
They Are Personal
Unlike digital tools, business cards have a human factor that lets you connect with people on a personal level. The small piece of paper lets you tell your prospects who you are and what you do in a personalized, memorable and meaningful way. A business card lets you engage in eye contact, which is the first step towards creating a healthy, lasting relationship with your clients, prospects and business partners.
Business Cards are Effective
Yes, email marketing, SEO, and social media marketing will help you put your brand’s name out there, but let’s face it; these marketing tools are not as effective as face-to-face meetings where people exchange business cards. It should be noted that people who make it in the world of business have one thing in common: They always ensure they meet their prospects individually, have good conversations with them and then give them their business cards. This way, they are able to ensure that stay on top of their prospect’s mind.
They Help Create a Good, Lasting First Impression
In the today’s world of business, a great first impression is everything. A business card will not only help you share your contact with potential leads, but it will also help cultivate a powerful, long-lasting first impression, which is really important for getting the people you meet to reach to you again in future.
Tip: Don’t just hand people business cards; take some time and talk to them. Remember to smile and maintain eye contact. This will help make a great first impression
They Help Turn Your Qualified Leads to Brand Ambassadors
If you have a well-designed business card, you can turn the people you meet into brand ambassadors. How? Studies show that when client receive well-designed business cards, they keep them for a long time. This means that you will be the first person they think of when someone close to them needs something that you offer. Business cards will help you extend your network further.
They Are Cheap
To survive and thrive in the world of business you have to ensure that everything you do, including the marketing tools you use, compliment your expense-cutting strategy. This way, you will be sure that your business will able to maintain profitability in a variety of both foreseen and unforeseen situations. When compare to other direct marketing strategies and tools, business cards are cheap and will help your business save money.
Business cards are still relevant. They are efficient and will help you transform your brand into an indomitable force. Embrace them!